Five Celebrity-Approved Colours Set to Define Fall 2026

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Fall 2026 fashion is moving beyond traditional neutrals as five celebrity-backed colours gain momentum: royal purple, fresh mint, tomato red, dark ochre and dusty pink. Seen on Dua Lipa, Sarah Pidgeon, Kaia Gerber, Zendaya and Olivia Rodrigo, the shades offer ways to refresh seasonal wardrobes through statement pieces or accessories.

The trend shows that fall wardrobes are becoming brighter and less dependent on black, beige and brown. For fashion retailers, these colours also create opportunities to refresh existing collections through accessories and statement pieces without requiring customers to replace their entire wardrobes.

Expect these shades to appear across knitwear, outerwear, handbags, shoes and occasion dressing throughout fall and winter 2026.

The Five Colour Trends

Royal Purple — A luxurious shade featured by Prada, Celine and Miu Miu; pair it with pink or understated neutrals. Fresh Mint — A refreshing pastel seen at Chanel; use it for dresses, cardigans, handbags or footwear. Tomato Red — A vivid, energetic colour championed by Kaia Gerber and other celebrities; ideal for knitwear and accessories. Dark Ochre — A warm, leaf-inspired yellow seen at Alaïa, Dior and Sergio Hudson; combine it with black, grey or brown. Dusty Pink — A softer romantic shade appearing at Chloé and Chanel; style it with beige, burgundy or chocolate brown.