Box Office Roars Back: Gen Z, Sleeper Hits, and a $10 Billion Bet
Hollywood is breathing again. From sold-out Imax screenings of Nolan's The Odyssey to TikTok-fuelled teen turnouts, audiences have rediscovered the magic of cinema. With blockbusters stacking up and studios regaining confidence, the industry is cautiously — but enthusiastically — wagering on its biggest post-COVID comeback yet.
