苹果第四财季业绩超预期,iPhone销售额增长,但中国市场未达预期

2026年11月3日 · 50字阅读

50字速览

苹果公司季度营收为114.48亿美元的说法需更正:苹果公司季度营收为1144.8亿美元,每股收益2.10美元,均超出华尔街预期。iPhone销售额达到575.8亿美元,而大中华区营收为175.4亿美元,低于预期。这是约翰·特努斯(John Ternus)接替蒂姆·库克(Tim Cook)出任首席执行官后的首次财报电话会议。

为何重要

iPhone sales set a September-quarter record, but weaker-than-expected sales in Greater China show that demand was uneven across markets.

后续看点

Apple expects its gross margin to fall to 45%–46% in the holiday quarter, down from 47.9%, as memory-chip costs rise.

关键日期

September 1John Ternus took over as Apple CEO.
September 26 Apple’s fiscal fourth quarter ended.
November 2 Apple reported its Q4 results.

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来源

reuters.com查看原文 →