TAT Unveils DNA Travel and Fair 2025: A Celebration of Thailand’s Subcultures
The Tourism Authority of Thailand (TAT) will host the second edition of “DNA Travel and Fair 2025 (Destination Navigator Assessment)” from 9–12 October at the Queen Sirikit National Convention Centre (QSNCC), Bangkok.
This year’s theme, “Thailand’s Subculture: Decode Your Journey,” highlights the country’s vibrant diversity through five lifestyle zones and immersive experiences designed to match individual identities and travel styles.
Personalised Travel Through Subculture Experiences
TAT Governor Thapanee Kiatphaibool emphasised that today’s travellers seek experiences aligned with their passions and lifestyles. The fair, she said, is a platform to decode visitor identities and transform them into customised travel inspirations, embracing Thailand’s evolving subculture tourism.
Highlight: The Black Box Immersive Room
At the heart of the event is the “Immersive Room: Your DNA – The Black Box”, a virtual lab that interprets each visitor’s travel personality through Thailand’s subcultural colours.
Five Lifestyle Zones at the Fair
1.
-
POP Gallery with rare art toys (Trendy Gallery)
-
GMM TV official merchandise
-
Alcazar Cabaret drag performances
-
House of Pop Market with artists & influencers
2. Siam Style Zone
-
Thai National Costume (Chud Thai Phra Ratchaniyom) displays
-
Vintage collections & fortune telling
-
Performances from likay, molam, and luk thung artists
3. Work and Play Zone
-
Digital tunnel entrance into “digital city” lifestyle
-
Foto Club BKK photography exhibitions
-
TikTok Live Studios & PunThai Coffee co-working café
-
Fastwork creative networking hub
4. Lifestyle and Family Zone
-
Jurassic World attractions
-
Carnival and farm-themed activities
-
Wellness showcases & animal shows
5. Thai Taste Zone
-
95+ TikTok-famous and celebrity-owned restaurants
-
Chef workshops & fine-dining demos with local ingredients
Stage Performances & Star Appearances
The main stage will feature Thai textile fashion shows, instrumental performances, and the “100 Baht to Work and Travel” campaign.
Special concerts and appearances include:
-
9 Oct – Keng Harit, Namping Napaskorn
-
10 Oct – Song Thep But Sut Thi Rak (likay troupe), Palmy
-
11 Oct – Yuki Haithongkham
-
12 Oct – Lamyai Haithongkham & Rabiab Watasilp molam ensemble
Event Details
📍 Venue: QSNCC, Hall 3–4, G Floor
🕙 Time: 10:00 – 21:00 daily
🚇 Transport: MRT Blue Line (QSNCC Station), buses 136/185, taxis & ride-hailing
The fair also features promotions, prize redemptions, and a bustling marketplace.
Sustainability at the Core
Aligned with TAT’s mission of responsible tourism, the event integrates eco-friendly practices and promotes awareness of sustainable travel.
ℹ️ For details, visit ThailandFestival (Facebook) or call the TAT Contact Centre 1672 Travel Buddy.
Source: https://www.tatnews.org/2025/09/tat-stages-the-second-dna-travel-and-fair-2025-this-9-12-october/
