Thailand to require ID checks for paid social media ads from November 1
· 50-word read
In 50 words
From November 1, Thailand will require anyone placing paid social media ads aimed at people in Thailand, including overseas advertisers, to verify their identity. The "No ID, No Ads" policy covers Meta, TikTok and other eligible platforms, the government said. Ordinary posts are exempt.
Why it matters
The rules aim to make scam adverts easier to trace. Online shops, businesses and agencies in Thailand may need to prepare documents for platforms before the deadline.
What's next
After the policy takes effect on November 1, officials will monitor verification rates, scam ad reports and how quickly platforms respond to complaints.
Key dates
- October 25, 2026Deputy Government Spokesperson Lalida Persvivatana clarifies that the rules apply beyond Meta, including to TikTok.
- November 1, 2026The 'No ID, No Ads' identity verification requirement for paid social media ads takes effect.
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Sources
- ThaigerView original →
